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4/13 RoundTable: Mobile Shopping Trends

By KRUI News Reporters Caitlin Fry, Emily Woodbury, and Kuper Bergman The KRUI News staff discussed mobile shopping trends with Natt Fry who is the mobile and cross-channel retailing leader at consultancy firm Accenture for the April 14th edition of the RoundTable. Mobile shopping trends are starting to gain increased traction due to smartphones and tablet computers changing the way retailers interact with shoppers as the mobile devices move from the margins into the mainstream. Mr. Fry believes that mobile web sites [themselves] will be the predominant method for delivering features and functions versus mobile apps within the next few … Continued

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