By: EMILY WOODBURY
IowaWatch takes a closer look at the way caucus candidates speak, with the help of rhetoric and speech experts.
Persuading an audience is all about “personal connection,” said Doug Gross, former chief of staff to Terry Branstad, Iowa’s Republican governor.
“If they like you, then they’ll listen to you, and … then you have a shot at persuading them.”
Editors Note: Emily Woodbury, the news director at KRUI Radio at the University of Iowa, did a similar version of this story for Iowa Public Radio, which aired Dec. 14 and 15. To hear it, click here.