College athletes across the country are now receiving direct revenue-sharing payouts, fueling everything from luxury shopping sprees and impulsive spending to investments, charity, and family support. Their choices reveal how a generation of 18-to-22-year-olds is navigating sudden wealth in a rapidly shifting era where college sports now function like big-league business.
Hinterland 2026 Preview
89.7 KRUI’s preview of the eleventh Hinterland in St. Charles, Iowa with headliners KATSEYE, Lorde, Mumford and Sons, and Kali Uchis










