After its grand opening on January 23^rd of this year, the café has quickly developed a reputation for hot drinks and quality baked goods. Looking at the menu posted outside the establishment, potential customers can find almost any type of caffeinated beverage imaginable. Edible offerings appear subject to change; however, an abundance of variety is consistent across these listings as well.

Upon passing through the doors, I was greeted by two friendly baristas and a display case that featured several types of pastry along with twelve different flavors. I couldn’t remember the last time an apple Danish had entered my life, so ordering that was a no-brainer. I decided to pair it with a sixteen-ounce medium roast coffee (https://crema.co/coffees) and one of their namesake beverages—a cortado.

The total clocked in at $8.75, which struck me as kind of high, but three items from nearby Starbucks or Java House would probably ring in around the same price. Three has been called a magical number; nevertheless, this consumer experience revealed that its power is severely limited when one buys things at a coffee shop. It was all delicious, but I’m still skeptical about whether an equitable relationship exists between the cost of these items and that of a similarly priced burrito or burger available elsewhere. Some things may be beyond comprehension in our world; however, I think it’s safe to say that smart money would typically gravitate toward the heartier fare.

Anyways, I swiped my debit card, gritted my teeth, and hoped for the best. A receipt rolled out of the register. I signed on the dotted line. This virtual tour guide might have ended up late on March rent, but he would at least get to gorge for another day. Well, all things considered, maybe gorge is an overstatement. I ate the Danish while my caffeine brewed.  To be fair, service moves quickly here. It wasn’t long before I plopped down into a booth across from the counter with my loot, notebook, and a copy of Ben Marcus’s The Flame Alphabet.

Now was my time to take in the surrounding atmosphere. Cortado is a self-described “metropolitan-inspired, fast-paced, European style espresso bar,” yet I was picking up on vibes of embargo-era Cuba. The layout doesn’t evoke a sense of authoritarianism—I can’t imagine how Fidel Castro might have decorated a café—but its essential lack of frippery is underlined by subtle ornamental allusions to the Mediterranean as well as classic American diners. If what one drinks here will often have its roots in Italy, what one sees appears to stem from more diverse influences.

For instance, the simplistic wood finishes found around the room appear to be drawn from bistros across Cyprus, and Cortado’s ambient music consists primarily of the acoustic Spanish fusion that might be heard throughout tearooms in modern Madrid. What ended up invoking an aesthetic of post-WWII Americana for me was the classic seating (repurposed school chairs and painted stools) coupled with an unpatterned porcelain countertop set beneath a cluster of lustrous metal.

In addition, the black honeycomb tile at the base of the wall beyond the counter seemed to be a twist on the tacky checkered inlays characteristic of retro-American greasy spoons. These details coalesce into a sparse, minimalist style that pervades the larger environment.

This scantiness is typified by the primacy of a vast brick wall located behind customers in the main seating area. It bears nothing besides a coat of white paint. When one casts a cursory glance around the venue to discern sources of adornment, all that immediately stands out are a couple of large wooden panels made with fine tools from woodworkingquestions.

A keen eye will eventually notice the tripartite nature of ornamentation surrounding Cortado’s light fixtures. Above the counter, bulbs are encapsulated within lanterns. Over the central dining area, they hang in black wire globes. Finally, attached to the ceiling of the space, one can spot white track lights. These choices in lighting carry on the allusions to domestic, international, and minimalist influences that inform the overall interior design of the store.

If my first impression of the space was vaguely Cuban, my final one conjured a clear image of renovated Havana. Pictures of cherry wood benches, titanium rafters, and vintage Chevys in overgrown parking lots with Thermoplastic Car Park Line Marking ran through my mind. The layout of Cortado is interesting, but I think its bare walls could use some paintings or framed photography.When all is said and done, Cortado is ultimately a coffee shop. Customers arrive in pursuit of premium goods and services rather than a museum.

Toward fulfilling those needs, the café delivers in spectacular fashion.There is an excellent espresso maker with high-end coffee plus a fine selection of homemade pastries. You don’t need to order one of each, but splurging is definitely a possibility. I visited over the weekend at around 9:45 in the morning and it wasn’t too crowded. A lot of families arrived as time wore on, but that’s common across establishments after the workweek is over. The room can definitely get loud, so reading isn’t always easy. Regardless, Cortado is definitely worth a visit. If there happens to be a crowd, one can always order their items to go.

The post 522XX Tour Guide: Cortado Coffee and Café appeared first on KRUI Radio.

Each place that I explore will be detailed based on their atmosphere, item quality, and service. Detailed is an apt word because my judgements can only offer a reflection of personal tastes. For instance, I may be inclined to love lobster bisque, and you might have a shellfish allergy. I might love sitting next to a pirate when I eat, while you might prefer to get your food to go in lieu of dining with marauders. This column doesn’t aim to be a collection of self-important food reviews; those services exist elsewhere. Instead, I hope to chronicle interesting places around the city and inspire you to visit them on your own if you haven’t  done so already. Nevertheless, I should still address the variables that I’ve listed above in regards to how they may shape the expectations I bring to each venue.

Atmosphere:

• What is my first impression of the place itself? What informs this impression?
• Is there music? If so, how does the music selection influence one’s experience?
• Does the space have a certain style? (e.g. Chipotle has a modern aesthetic based on its sleek metallic decorum)
• Is there a general crowd that seems to be attracted to this location?
• Does the crowd inform the style that the location attempts to convey or vice-versa (a preexisting style attracts the predominant customer-base)?
• What is my final impression? Has anything changed, and why?

Item Quality

• How satisfied am I by my purchase?
• Do I find the price of the item reasonable based on the satisfaction it gives me?
• Is the item presented in an interesting manner? (e.g. latte art or creative plating)
• How does their item compare to similar offerings at other locations?
• If this is a study space, is it conducive to doing work? Am I easily distracted?
• If this is liquor store or snack vendor, do they have a vast selection?

Service

• Is it a timely experience or should I expect to clear out space in my schedule prior to visiting this place?
• Are the servers and cashiers friendly?
• If it’s a liquor store, do the employees make helpful suggestions?
• How do those suggestions turn out?
• Do the workers add to the overall experience of this place or do they seem to just be floating around in the background?
• If this is a study space, are there restrooms near by? Somewhere to get a snack? Outlets to charge a phone?

This quest will formally begin next month with a profile of Cortado–the recently opened café on 26 S. Clinton Street. In March, I’ll be bringing my former interview podcast–“One Story”– to KRUI’s online content section and begin rotating between these two concepts bi-monthly.  Feel free to contact me with suggestions regarding places to visit or people to talk to around the Iowa City area.

I can be reached at 522xxtourguide@gmail.com.

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