Arun Chaudhary answers this question and more as the first official White House videographer on the second day of the Witching Hour festival at the Englert in Iowa City.

Chaudhary began his speech joking that although now he’s “the most artsy guy in the White House,” he used to be “the most political guy in art school.” He then dived right into the content of his Power Point, explaining that because the digital age we live in is so different from what people have ever seen before, the way we present politics should change, too.

And he has a point – following President Barack Obama, who hired him in the very beginning of his 2008 campaign, the filmmaker has had a chance to see how storytelling works in today’s politics, and has aimed to focus less on the “sleek,” finished look of political photography and more on the backstage, personal, and human aspects of a politician. The main point with which Chaudhary led his talk was the fact that today, with all this instant access of information, people first have to care about something before they look it up. He says, “we need to make politics compelling.”

Chaudhary broke the rest of his speech into two parts, (and this is where the talk’s title begins to make more sense): Authenticity and Authorship.

The filmmaker explained that authenticity had quite a bit to do with narrative. “Put facts into an emotional framework,” he said, as he talked about the narrative he found in our president. He talked about how in order to be authentic and grab attention, he focuses not on what is happening, but about how the character reacts and changes as a response, how the narrative of a politician shows a hero’s journey.

Chaudhary also showed us his recent work as creative director of Senator Bernie Sanders’ presidential campaign, calling him “the time stamp of authenticity.” For this campaign he basically took the message Sanders was trying to relate to the American people, that “someone gives a shit about you,” (in Chaudhary’s own words), and applied this narrative for everything media. He showed us a “404 Page Not Found” video featuring the senator standing against a brick wall, telling us to “scoot” to the bottom of the page to get back to the homepage. This video is a perfect example of the narrative in authenticity Chaudhary was explaining – this nice old man cares to personally guide us back to “home,” which follows Sanders’ initial message, and there is nothing staged or fake about it.

Authorship was the next step. Chaudhary’s style is very “hand-painted,” as he said. He wanted to be sure to be as real and gritty with the public and show as much truth and “behind-the-scenes” of Obama and Sanders’ personalities as possible, and we audience members were lucky enough to learn how he did just that. As a cinema major at the University of Iowa, I took avid notes that I am going to share with you now in points:

• A bit of humor makes the dark things seem more okay.

• Authorship in an editing timeline: Cutting audio and video together without overlap reminds a viewer that he or she is watching something from real life.

• “Editing is the ruthless suppression of being insignificant.”

• Be gritty, not glossy. Don’t stage, capture.

• Videos do not educate! Film is art, which represents ideas and points, but words educate. Represent to capture attention, then explain.

• Before you can have an idea, you need a notion.

• Match form to content, not content to form. Chaudhary showed a good example of this in a video comparing George Allen to a prescription drug. The video could be no longer than 15 seconds, which forced the creative way they showcased the content.

• Connect to the people and today’s culture.

• “The medium is the message” (Marshall McLuhan)

• Facts can be superfluous

• Propaganda is making the mundane seem extraordinary. Chaudhary’s grit comes from making the extraordinary seem mundane.

All this takes part in Chaudhary’s definition of authorship.

I feel really grateful to have been able to experience this talk – Arun Chaudhary is a very talented filmmaker as well as a funny, charming speaker who gave me a real look at a type political media most have never seen before. I do believe that soon politics will catch up to the rest of the rapidly evolving world, and it was very exciting to see the man who did it first.

If you’re curious to see what else Arun Chaudhary has done, check out Revolution Messaging or his Tumblr page. To keep up otherwise, follow him on Twitter!

The post Witching Hour: Authenticity and Authorship: Political Storytelling in the Digital Age @ The Englert 11/05/2016 appeared first on KRUI Radio.

Created and hosted by writer and editor Rachel Yoder and produced by Draft: The Journal of Process and The Iowa Writer’s House, The Fail Safe is a podcast on a mission to help struggling writers overcome the obstacles that come with the creative writing process. Each episode invites different successful writers to reflect on the challenges and failures they have faced and examine what it is that helps turn them into successes.

In this episode, recorded live at Prairie Lights as a part of Iowa City’s Witching Hour festival, Yoder prompts MTV’s editorial director Jessica Hopper and award-winning author Alissa Nutting with the questions that loom over every creative mind: How do I get through this?

Before the conversation began, audience members were given a sheet of paper with a list of ten rules titled “Immaculate Heart College Art Department Rules,” originally written by John Cage and Sister Corita Kent, as shown in the image below. As the conversation began, Yoder noted that she keeps this list pinned to her work desk as a reminder and guide, reading a few of them aloud. This led into a deeper conversation on several more specific topics surrounding writing.

The first major topic discussed by the writers was that of managing self-doubt. After agreeing that “Facebook stalking” is a totally valid form of expressing admiration for those who inspire you, the three writers reflected on times they had doubted themselves and their writing and how they overcame that. Hopper recalled the times she had looked back on her ”awful,” “rookie” published writings and how that had hindered her current work flow. She stressed that writing is an ever-evolving process, and that a person should be gentle with him or herself when looking back on old works.

Nutting revealed to us a similar evolution, sharing her early writing memories of trying to replicate what her mind told her was “good writing” instead of it coming from herself. She shared a story about one of her early works as an undergrad where she wrote a fictional story from the point of view of a male soldier in Vietnam… We all have to start somewhere.

Another point concerning self-doubt, in Nutting’s words, was to “divorce writing from personal self-worth.” Both writers shared stories of getting caught in the whirlwinds of the constant, instant feedback of internet comments and reviews, and how damaging that was to their conceptions of themselves. Nutting mentioned that she found herself curtailing her writing because she was worried about the response it would get.

The big tip for this was to force yourself to unplug and silence the notifications, to avoid reading any comments to keep yourself sane. Both writers agreed that writing is something personal, something between yourself and your editor, and in order to create the truest writing, a person shouldn’t let unwanted, outside opinions stand in the way.

It’s important as well to mention that although this is true, the “Facebook stalking” mentioned at the beginning of the conversation was more than a cute joke – it was a way to tell us listeners that creative minds shouldn’t let the public dictate what or who you yourself aim to create or be. Instead, find inspiration and choose role models that suit YOU. Hopper mentioned some of her first inspirations, especially seeing women as leaders and role models, namely her own mother.

Many other topics and obstacles were touched in this episode of The Fail Safe – parenting, teaching, and job security, to name a few. If you are interested in hearing more of what these three wonderful, insightful, and funny women have to say, this podcast should be published within the next month or two, which you can anticipate here. If that seems too long, The Fail Safe already has several other episodes published – click here to catch up!

Right now Hopper is working on a proposal for a new novel, which is moving “at a glacial pace,” she said. Click here to keep up with what she’s doing.

To keep up with Nutting’s work, visit her site or follow her on Twitter.

The post Witching Hour: The Fail Safe @ Prairie Lights 11/5/16 appeared first on KRUI Radio.