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Track of the Week: “Love Me” By The 1975

This week’s lick of fresh sound comes from the Manchester-based rock band The 1975, with their newest release, Love Me. Popularized by their 2013 single, Chocolate, this alternative rock band eagerly made their musical comeback last month after several years of touring the same album. But this time around, they’re taking things in a new direction.

Love Me - Album Cover (Photo via trendom.co)
Love Me – Album Cover (Photo via trendom.co)

That being said, this track is close to nothing like anything on their debut self-titled album. The band proclaimed an end to their grungy, sorrowful aesthetic, and Love Me is well representative of this change of sound. The single—its album cover sporting a neon pastel pink contrast to the dreary black and white of previous covers—is an upbeat tune that is sure to resonate with anyone who vibes with psychedelic 80’s jams.

Love Me strongly comes off as a positive, feel-good song that is also lightly charged with a commentary on fame and lifestyle in its lyrics. It’s almost hard to recognize “what a shame” it is that “you’re reading about yourself on a plane” when the beat is so easy to groove with. A heavier, further criticism lies in lines “you’ve got a beautiful face but got nothing to say” and “we’ve just come to represent a decline in the standards of what we accept.” Even though this song’s chorus feels light-hearted and fun, the band still follows through with embedding its usual thought-provoking lyrics.

There is much to look forward to as this track serves as the first single off their upcoming album set to release in 2016, I Like It When You Sleep, for You Are So Beautiful Yet So Unaware Of It. Without a doubt, The 1975 successfully deliver with Love Me: a taste of their new sound and musical mood, but also a treat for any fan’s music library.

Watch the music video for Love Me below, and check out The 1975 on touring the U.S. this winter.